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It's About Time...It's About Life

The Campaign for Santa Rosa Memorial Hospital's Emergency Department and Trauma Center

Meet Jim Adams and Tony Ghisla, Co-Chairmen of the ER/Trauma Services Fund-raising Campaign

Jim Adams

Jim Adams, Former CEO, REACH Air Medical Services

Prior to becoming chief executive at REACH, which he joined after serving as vice president of ancillary operations for St. Joseph Health-Sonoma County, Jim worked in direct patient care as an ICU, emergency and trauma nurse. As director of trauma and emergency services at Santa Rosa Memorial Hospital, he played a central role in helping Memorial become designated in 2000 as the Regional Level II Trauma Center.



Tony Ghisla

Tony Ghisla, Senior Loan Officer, Exchange Bank, and volunteer fire captain, Kenwood Fire Protection District

Tony is a third-generation volunteer firefighter in Kenwood, the town where he grew up and at 18 followed in the footsteps of his grandfather and father as fire department volunteers. He is co-chairing a fundraising campaign to support Memorial Hospital's emergency department expansion, because he's seen, as a first responder, how lives threatened during a medical crisis can be saved when expert, multi-disciplinary care is close by 24/7.

Question and Answer

How is Santa Rosa Memorial Hospital's ER different from other ERs?

All hospital emergency departments are designed to rapidly diagnose and treat life-threatening illnesses or injuries. But emergency departments that double as the gateway to trauma centers are a cut above, providing enhanced critical care services, advanced equipment, and specially trained physicians, nurses, and allied health professionals working as an integrated, multi-disciplinary team.

Most emergency cases we see are motor vehicle crashes and other catastrophic accidents. For people in jeopardy with the most critical needs, Memorial is the go-to destination. It's amazing to see a dozen doctors and nurses from a wide range of specialties leave their personal interests at the door and focus on the patient as their priority. The medics who stabilize and rush these patients to the ER are an extension of that expert team, working against the clock to help when every second and every intervention counts.

What's the difference between an ER and a trauma center?

While trauma care is initiated in the field and in the ER, it reaches far beyond the Emergency Department to draw on the expertise of surgical staff, critical care specialists, imaging, lab and physical therapy professionals, and an array of fellow health professionals. It is not unusual for a trauma patient to receive direct care from as many as 100 healthcare providers from more than 15 areas of expertise.

Who benefits most from a regional trauma center? What types of injuries are most common?

In Sonoma County and surrounding counties, trauma patients are you, me, our families and loved ones. Every one of us has the potential of being a trauma patient -- whether from a motor vehicle collision, a fall from a horse, bike or ladder, a critical and complex sports injury, or from a work-related accident.

While many people believe that trauma centers primarily treat victims of violent crime, the fact is that the vast majority of trauma patients are ordinary people like you and me.

How will Memorial Hospital's ER and Trauma Center expansion and renovation affect the people in our region?

The complexity of patients treated at Santa Rosa Memorial rank it in the top 10 percent of California hospitals, alongside much larger metropolitan and academic medical centers. During the past decade, countless lives have been saved thanks in large part to its trauma team and facilities.

This Regional Level II Trauma Center is the only one of its kind on the Highway 101 corridor between San Francisco and Oregon. As our population's needs change, as life-saving technologies and enhanced interventions evolve, and as our local healthcare environment changes, we must be prepared to meet these challenges.

The new ER and Trauma Center will ensure that our families, friends, and neighbors have the very best in advanced trauma care, based right here in our own community.